SSWIM started with a pretty simple idea: I wanted to make bikinis that made girls feel really, really good.
The kind you put on and instantly feel more confident. The ones you reach for every summer. Simple, flattering cuts, tiny tan lines and bold colours, prints and patterns that were never made to blend in.
Because I’ve never believed swimwear needs to be complicated to make a statement.
FOR THE GIRLS WHO NEVER BLEND IN.
SSWIM is for the bold girls. The confident girls. The girls still finding their confidence. The loud ones, the quiet ones, and every girl in between.
Because being a SSWIM girl isn't about looking a certain way.
It’s a feeling.
It's putting on a bikini and feeling like her. Feeling confident enough to take up space, wear the colour, book the holiday, get in the photo and stop worrying about whether everyone else is looking.
That’s the feeling I want every SSWIM to give you.
DESIGNED BY ME, FOR YOU.
Every SSWIM piece is designed in Australia, and I'm personally involved from the first idea to the final product.
The colours. The prints. The cuts. The campaigns. The packaging. The orders that arrive at your door.
SSWIM is still a small business, and behind the website, the shoots and every new collection is one girl who genuinely gets excited every single time someone chooses to wear something she created.
And I don't ever want to lose that.
MORE THAN A BIKINI.
I want SSWIM to be more than something you wear to the beach.
I want it to be a community of girls who aren't afraid to be seen, take up space and be exactly who they are.
Whether you've been here from the beginning or you've just found us - there's a SSWIM girl in you.
Thank you for supporting my little brand, wearing my designs and allowing me to keep creating them.
